Shaking away doubts about the staying power of interactive public relations and new media
February 7th, 2008 posted by Lorena Crowley“Signs Point to Yes”
Is widespread adoption of new media strategy and tactics really in the horizon for the B2B world? I don’t have a Magic 8-Ball anymore (I swear), but if I did … I’m pretty sure that the response I would see through its blue, bubbly liquid-filled peep hole would in fact be “Signs point to yes.” Why such the confidence? Well, I could easily make lists of reasons — but you are probably still caught-up on trying to figure out the fate of your own Magic 8-Ball, so I’ll stick to what peaked my interest today.
My convictions in new media are now being reinforced by something other than the capabilities of the interactive world. This time, it’s technology equipment itself. That’s because new gadgets like the Belkin Podcast Studio discussed on ZimmComm’s New Media Blog allow for interactive tactics to take on their best form — authentic — at a price that even the tightest marketing budgets can afford. And it’s on the way. The on-the-go nature of this nifty product will open the doors for the type of content organization’s can make available. Basically, anyone with an iPod and $100 will be able to use this equipment to record a podcast. Pair that convenience with the infinite reach of the Internet, and you’ve got yourself undeniably powerful tools to directly reach the people that matter most (your potential customers) with content you can gather from virtually anywhere.
That leaves me with no need to “concentrate and ask again.”