“Signs Point to Yes”

Is widespread adoption of new media strategy and tactics really in the horizon for the B2B world? I don’t have a Magic 8-Ball anymore (I swear), but if I did … I’m pretty sure that the response I would see through its blue, bubbly liquid-filled peep hole would in fact be “Signs point to yes.” Why such the confidence? Well, I could easily make lists of reasons — but you are probably still caught-up on trying to figure out the fate of your own Magic 8-Ball, so I’ll stick to what peaked my interest today.

My convictions in new media are now being reinforced by something other than the capabilities of the interactive world. This time, it’s technology equipment itself. That’s because new gadgets like the Belkin Podcast Studio discussed on ZimmComm’s New Media Blog allow for interactive tactics to take on their best form — authentic — at a price that even the tightest marketing budgets can afford. And it’s on the way. The on-the-go nature of this nifty product will open the doors for the type of content organization’s can make available. Basically, anyone with an iPod and $100 will be able to use this equipment to record a podcast. Pair that convenience with the infinite reach of the Internet, and you’ve got yourself undeniably powerful tools to directly reach the people that matter most (your potential customers) with content you can gather from virtually anywhere.

That leaves me with no need to “concentrate and ask again.”

Related posts:

1. How one can avoid the unofficial, unqualified “Top Ten Lies Public Relations Agencies Tell Their Clients and Prospects”
2. Warning: This public relations practice may leave you hungry
3. The Real ROI of Public Relations
4. B2B Public Relations, Advertising, and Editorial – the Great Divide
5. Interactive PR. It’s new. It’s fast. But is it better?

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About the author:

Lorena Crowley is a Sr. Social Media & PR Executive at Schubert focusing primarily on how new Web 2.0 trends can support traditional PR tactics. Lorena hails from Florida and is still a die-hard Gators fan. Her almost 3 pound Yorkie, Dunkin, keeps her very busy on nights and weekends.

Follow Lorena on Twitter: @BusyBee2B