Yahoo’s stock jumped 50% on Friday’s announcement that Microsoft has made a 41 billion dollar offer on the number two search engine. That is great news if you have your money in Yahoo stock but don’t pull your marketing dollars out of Google just yet. Google is the number one search engine and even if Yahoo and MSN combined their total search traffic they would still be a distant second.

Over 60% of online searches are made through Google’s search engine everyday. Google in our business vernacular is both a noun and a verb. With the dozens of search engines that have come and gone, Google remains synonymous with both online search and search engine marketing. And they get marketers, providing free analytics to gauge web traffic, measuring ROI on adword campaigns and gaining 100% more impressions than the closest search engine competition.

Google may not have a news content filled home page, horoscopes, and stock quotes but it provides the same core service that has propelled it to be and remain the number one search engine on the internet.

MSN and Yahoo despite all of their social networking attributes, dynamic content and instant messaging they have failed to woo searchers away from, as President Bush has said, “the Google”. Could it be that Google just works better- providing more relevant search phrases, topics and images based on search terms? I think so.

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2. Google Changes the SEO Game….Again!
3. Search Engine Optimization Programs. Why No B2B Web site should be without one. Part I
4. 2008 B2B Marketing Budgets- Spend More on Online Marketing
5. Microsoft buys aQuantive

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