B2B Marketing Blog

Sometimes yes…

Recently, a Mac vs. PC ad fueled the bad rep flame with this ad.

I hate to admit it, but this ad made me laugh because I could relate. But, the side of the story that isn’t told - most of the time it’s the PR people (at least in my office) who suggest we be as open and honest as possible. Yes, we highlight the positives and are even careful with our words to make sure they can’t be misconstrued. But, overall, especially in B2B, there is no sugarcoating allowed - it just doesn’t work.

All I am saying is, “Hey, give us a break!” If we weren’t pitching “new, state-of-the-art, innovative” products or “groundbreaking” research day in and day out, the publishing business would go under.

This entry was posted on Friday, December 14th, 2007 at 3:21 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.