B2B Marketing Blog

How important is new media? The fact is most executives are still spending more of their budget in old media. In fact, 45% of them allocate less than 10% on new media. So says a survey from Gundersen Partners.

Is that a true picture of the reality B2B marketing executives must deal with today? One glimpse at the wafer-thin thickness of any trade journal and you get a different picture

A survey of chemical industry buyers conducted by Schubert Communications provides another glimpse of what’s real today. True enough, the Schubert survey collaborates that 78% of the responders say they reference old media for information on new products, while 60% reference the Internet and 53% reference company Web sites. Have we reached a tipping point? You decide.

FACT: Today a B2B company has to deliver their message to markets in the form of and through media the buyers prefer. So that puts a great deal of pressure on marketing to optimize their Web site, search opportunities, and web publication of their information content.

This entry was posted on Tuesday, December 4th, 2007 at 5:01 pm and is filed under Marketing, Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.