http://blog.schubert.com/2007/10/31/marketing-can-radically-impact-sales/ Sharing marketing communications insights Sun, 6 Jul 2008 22:53:10 +0000 http://wordpress.org/?v=2.1 http://blog.schubert.com/2007/10/31/marketing-can-radically-impact-sales/#comment-690 Brent Fri, 02 Nov 2007 14:02:01 +0000 http://blog.schubert.com/2007/10/31/marketing-can-radically-impact-sales/#comment-690 Tying sales accountability to marketing is something that most B2B marketers want yet fail to accomplish. They feel that their job is to get leads alone, however more leads do not always lead to more sales. B2B marketers need to engage their sales force to understand what they are facing on the front lines and develope strategic marketing tactics that nurture their leads through the sales pipeline. Marketing's job dores not stop at the close. Marketing also need to continually nuture customers for higher retention rates. Tying sales accountability to marketing is something that most B2B marketers want yet fail to accomplish. They feel that their job is to get leads alone, however more leads do not always lead to more sales. B2B marketers need to engage their sales force to understand what they are facing on the front lines and develope strategic marketing tactics that nurture their leads through the sales pipeline. Marketing’s job dores not stop at the close. Marketing also need to continually nuture customers for higher retention rates.

]]>