A quote caught my eye in Jill Konrath’s new e-book Selling to Big Companies. “As a sales purist, it’s hard to admit that no matter how hard I work with my corporate clients to improve their sales effectiveness, it’s just not enough anymore. Sales desperately needs marketing to take the lead and up the ante.”

Wow! Are we witnessing a B2B marketing renaissance here? The e-book goes on to outline a five-point approach for B2B marketing to “radically” impact sales

1. Radically embrace a thought-leadership mindset.
2. Radically optimize lead generation and lead nurturing.
3. Radically develop a sales enablement portal.
4. Radically leverage sales intelligence.
5. Radically invest in this change now.

For the whole e-book, download at www.sellingtobigcompanies.com.

Related posts:

1. B2B Marketing Renaissance?
2. Sales-Centric Podcast Now Available
3. Online Marketing and Sales Follow Up- Setting the hook without spooking the fish
4. Do you know where your B2B leads are?
5. The Marketing Imagination

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About the author:

Joe Schubert is the founder and CEO of Schubert Communications. He takes great pride in the agency’s B2B Sales-Centric Marketing™ approach based on many years of B2B client support. Joe keeps busy flying his Cesna, golfing, skiing and reading up on the industry’s latest trends.