What ROI are you getting for your marketing bucks?

The book, “Your Marketing Sucks,” really puts it to you. Author Mark Stevens doesn’t mince words. He’s a slick New York ad agency guy who’s not shy about getting to his key point: “If you aren’t getting a known ROI on your marketing bucks…your marketing sucks.”

Admittedly, the author is not a B2B marketing specialist. Yet a good portion of what he’s pushing makes sense for all of us. Stevens claims traditional agencies offer “lazy marketing,” which is marketing done with no strategy to increase sales or business profitability.

In our view, once you get past the outrageous title, the book is well worth the read. “Your Marketing Sucks” urges you to expect more, demand more and so get more for every marketing dollar you spend. Now that’s an idea that certainly doesn’t suck.

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2. B2B Marketing Renaissance?
3. Marketing Can Radically Impact Sales
4. 2008 B2B Marketing Budgets- Spend More on Online Marketing
5. The Marketing Imagination

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About the author:

Joe Schubert is the founder and CEO of Schubert Communications. He takes great pride in the agency’s B2B Sales-Centric Marketing™ approach based on many years of B2B client support. Joe keeps busy flying his Cesna, golfing, skiing and reading up on the industry’s latest trends.