Does Your Marketing Suck?
October 17th, 2007 posted by Joe SchubertWhat ROI are you getting for your marketing bucks?
The book, “Your Marketing Sucks,” really puts it to you. Author Mark Stevens doesn’t mince words. He’s a slick New York ad agency guy who’s not shy about getting to his key point: “If you aren’t getting a known ROI on your marketing bucks…your marketing sucks.”
Admittedly, the author is not a B2B marketing specialist. Yet a good portion of what he’s pushing makes sense for all of us. Stevens claims traditional agencies offer “lazy marketing,” which is marketing done with no strategy to increase sales or business profitability.
In our view, once you get past the outrageous title, the book is well worth the read. “Your Marketing Sucks” urges you to expect more, demand more and so get more for every marketing dollar you spend. Now that’s an idea that certainly doesn’t suck.
October 26th, 2007 at 9:07 am
What a great book. Stevens basically drives home the reality of generating marketing intended to produce results. What you would think would be common sense turns out to be a deficiency in most traditional agencies and marketing departments as far as tying ROI to marketing dollars.