B2B Marketing Blog

In a world where everything is on-demand, is that the right way to look at B2B Public Relations or B2B Marketing? I think not.

It is easy to fall into the Task Master role. If my client asks for something I want to deliver. But, does that fit into their plan? What is this task, whether a press release, case study or media alert, accomplishing? And more importantly, is the task sales-centric - will it help the client meet their sales goals?

I have to remind myself more often than not to really look at the sales-centric marketing plan we have developed and be a true B2B consultant…not just a task master.

This entry was posted on Friday, August 31st, 2007 at 4:12 pm and is filed under Public Relations, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.