In a world where everything is on-demand, is that the right way to look at B2B Public Relations or B2B Marketing? I think not.

It is easy to fall into the Task Master role. If my client asks for something I want to deliver. But, does that fit into their plan? What is this task, whether a press release, case study or media alert, accomplishing? And more importantly, is the task sales-centric – will it help the client meet their sales goals?

I have to remind myself more often than not to really look at the sales-centric marketing plan we have developed and be a true B2B consultant…not just a task master.

Related posts:

1. B2B Public Relations, Advertising, and Editorial – the Great Divide
2. Warning: This public relations practice may leave you hungry
3. How one can avoid the unofficial, unqualified “Top Ten Lies Public Relations Agencies Tell Their Clients and Prospects”
4. Commission-based press coverage: Why are public relations successes being treated like the sale of a used car?
5. The Real ROI of Public Relations

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About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!