B2B Marketing Blog

I was recently asked by an editor to provide an article that essentially told his readers how to “do SEO”. This really flabergasted me. Did he really think that was possible, especially considering his readers are not interactive professionals?
The truth is, I would love to be able to nail down SEO (or Public Relations or Product Launches or Thought Leadership) in a few easy steps. If that were the case we would be able to sell its importance to our clients much easier. But, that just isn’t tangible. Certain services can’t be bought in a box…

…or taught in 1000 words or less.

This entry was posted on Monday, August 13th, 2007 at 8:27 pm and is filed under Public Relations, Interactive, Interactive PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.