B2B Marketing Blog

Advertising and promotion have become pretty daunting for us marketers. Life used to be so simple – billboards, three TV channels, a handful of radio stations, a selection of magazines and the neighborhood newspaper. Now statistics show that the average American sees 3000 marketing messages per day – from TV, cable television, radio, email, hundreds of specialized journals, newspapers and online advertising. And the ads themselves are full of wow-factor special affects, fast-paced video, breathtaking photography, and high-definition sound. Do we B2B marketers now have to come up with messages with enough creativity and wow-factor to appeal to YouTube viewers? Do we even stand a chance of being noticed anymore? (more…)

I’ll take the basic press release … with the strategy on the side, please

I had a brief laugh when I came across a news release last month announcing a Boston-based public relations firm now offering to generate press releases for a $20 flat rate. To corporate marketers trying to stretch their budget, this may seem like an answer to their prayers. But, I think most public relations practitioners will agree that a program based on individual, disconnected press releases divests any value associated with public relations.

So, then, why is this $20 deal not so much of a bargain? (more…)

Following internet news and blog can be very challenging, especially considering each PR Executive at Schubert has approximately eight different clients. I would also assume my clients find it hard to manage their own industry news with so much changing on the internet each day. But, there is an answer - RSS Feeds! If you haven’t yet bought into this idea, YOU SHOULD. It brings the news you want right to you…jump on the band wagon.

Watch this quick video to learn the ropes.

An editorial from a trade publication recently crossed my desk. It was headlined, “Another great show, pity about the PR pests.” Naturally, it caught my eye.

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