Advertising and promotion have become pretty daunting for us marketers. Life used to be so simple – billboards, three TV channels, a handful of radio stations, a selection of magazines and the neighborhood newspaper. Now statistics show that the average American sees 3000 marketing messages per day – from TV, cable television, radio, email, hundreds of specialized journals, newspapers and online advertising. And the ads themselves are full of wow-factor special affects, fast-paced video, breathtaking photography, and high-definition sound. Do we B2B marketers now have to come up with messages with enough creativity and wow-factor to appeal to YouTube viewers? Do we even stand a chance of being noticed anymore?
I’ll take the basic press release … with the strategy on the side, please
I had a brief laugh when I came across a news release last month announcing a Boston-based public relations firm now offering to generate press releases for a $20 flat rate. To corporate marketers trying to stretch their budget, this may seem like an answer to their prayers. But, I think most public relations practitioners will agree that a program based on individual, disconnected press releases divests any value associated with public relations.
So, then, why is this $20 deal not so much of a bargain?
Following internet news and blogs can be very challenging. I would also assume my clients find it hard to manage their own industry news with so much changing on the internet each day. But, there is an answer – RSS Feeds! If you haven’t yet bought into this idea, YOU SHOULD. It brings the news you want right to you…jump on the band wagon.
An editorial from a trade publication recently crossed my desk. It was headlined, “Another great show, pity about the PR pests.” Naturally, it caught my eye.
