Blogging — Is it right for you?
June 25th, 2007 posted by Christopher RaymondThe reality is, blogging is right for most everyone today. It’s a long-term strategy for keeping in touch with customers and, even better, a way to position you as an industry expert. Recently, MarketingSherpa reported blogs were voted the No. 4 tool for generating sales leads. This is a marketing tool you definitely shouldn’t ignore.
The key benefit to blogging is the ability to humanize your brand by interacting directly with customers and prospects. You can engage them and begin to form the relationship necessary to nurture B2B sales. Other benefits include an open forum to present the strengths of your product/service and your expertise in a way traditional marketing tools can’t; and a way to spark an online conversation with your customers to gain insight about their needs and interests.
Check out the answers to some frequently asked questions about blogs:
• Is my target audience reading blogs?
With an audience of more than 50 million readers in the U.S. alone, blogs are sure to reach your customer base.
• Do I have something to say that the industry needs or wants to know about?
Approximately 175,000 new blogs are created each day. Every industry — from biotechnology to industrial to transportation — is in the blogging game. There is definitely something to say.
• Can I keep my blog active and current?
Multiple people from one company can contribute to the blog to keep it active. Your public relations firm can even help by providing topic ideas and content.
No matter how you look at it, Blogging is truly a great way to leverage technology to help nurture existing business, as well as grow new business opportunities.