Sharing B2B marketing communications insights
The reality is, blogging is right for most everyone today. It’s a long-term strategy for keeping in touch with customers and, even better, a way to position you as an industry expert. Recently, MarketingSherpa reported blogs were voted the No. 4 tool for generating sales leads. This is a marketing tool you definitely shouldn’t ignore.
Day in and day out PR professionals spend time on the phone with the media. We ask them to publish an article, to list our products, to consider a case study topic, and to visit us at trade show booths and events. So, with all this correspondence and relationship-building, one might assume everything gets published and every event hosts tons of media. Unfortunately, this just isn’t true.
So when someone asks, “Why aren’t the media coming?” What’s the answer?
So often, public relations professionals are asked to quantify and determine a figure that represents the ROI of ongoing public relations and media relations programs. Although there are multiple accepted measurements to track the quality of a program, the truth is that the real worth and success that comes from strategic communications is much more abstract than ad equivalencies and impression numbers. In fact, the most powerful programs may even have alarmingly low, and inaccurate, measurements based on these traditional formulations.
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Sometimes, working in marketing communications is flat out cool. Check out this creative, courtesy of our own creative department. (See the page-peel here.)
In the overall scheme of things, it’s not earth shattering, but in B2B, it’s cool and it’s working.
Watch for more soon.
