2007
05.25
05.25
The numbers are in for 2006 and according to IAB (Interactive Advertising Bureau), online ad revenue in the U.S. is up 35% from the year before. By now it has top $17 billion and continues to climb. While much of that growth is attributed to consumer advertising, the B2B part of the pie continues to increase as well. We’ll share those specific numbers at a later date. In the meantime, I have one question: If you’re a B2B marketer and you’re not involved in online advertising, what are you waiting for?
Enjoy the long weekend!
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