The battle for online media supremacy just took a major turn of events today as Microsoft announced the purchase of aQuantive – an Ad serving and network business.

With Google last month announcing that they will purchase DoubleClick, and then Yahoo announcing the purchase of Right Media, it was only a matter of time until we heard from Microsoft.

The purchase of aQuantive now makes Microsoft a major player in the online ad media business more than ever. And as Google has continued to dominate this market(making 1 Billion last quarter) its no surprise Microsoft would make a major move to try to better position itself in this growing market.

More evidence that online media is hot.

Click here to read CNET’s news article on the Microsoft deal

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About the author:

Christopher Raymond is the Director of Interactive at Schubert. He oversees design, programming, technical management and strategy for Schubert Interactive clients. When not knee deep in code, Chris can be found cannon balling himself down a rocky trail on his mountain bike, or on the highway at full throttle in his Mustang Cobra.

Follow Christopher on Twitter: @Chris_Raymond