What do you think – Are blogs more credible than news outlets? Industry publications? White papers? Analyst reports? Industry professional associations?

A recent study by KnowledgeStorm and Universal McCann polled 4500 people. More than 50% answered that blogs are equally or more credible than each of those outlets. At first that really astonished me. But, the truth is, a third-party endorsement is so valuable, especially for B2B. And blogs are a great example of this. (View Complete Statistics)

Moral of the story – blogs are here to stay as credible sources for every industry. When you are planning your next PR pitch or news release, don’t forget to add them to your media list. Also, simply commenting on blogs is a great way to break into the sphere.

Get busy. Potential sales leads are reading.

Related posts:

1. Giving “one size fits all” blogs a second look …
2. Meet the new guy … via Twitter?
3. PR does not stand for “press release”
4. How one can avoid the unofficial, unqualified “Top Ten Lies Public Relations Agencies Tell Their Clients and Prospects”
5. Take Me Out to the Blog Game, Part II

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About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!