07.27
I think it’s ironic that the season premiere of Mad Men was titled, Public Relations. For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force. Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top events. Everyone is operating leaner and making smarter, more pragmatic decisions. Basically, the pressure to do more with less is at an all-time high. And, as a result, the importance of public relations—the most grassroots effort a business can undertake—is once again dominating the conversation…and the airwaves!
But, as Don Draper—the lead character and seasoned advertising exec.—learned, good PR is an art. Don had the opportunity to turn a magazine interview into good publicity for his burgeoning agency and he blew it. Fortunately, he got a second chance. But in today’s competitive environment, second chances are harder to come by. So how can you ensure that you don’t miss out?
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